LG 55″ UR7300 WEBOS THINQ AI UHD SMART TV

The LG 55″ UR7300 is a 2023/2024 model that remains a highly competitive entry-level 4K TV in 2026. It is specifically designed for users who want the “ThinQ AI” smart ecosystem at a lower price point than the more common UR7500 or UR8000 series.

## Core Specifications

## Key Features & 2026 Analysis

• $alpha$5 AI Processor Gen6: This processor handles the heavy lifting for upscaling. In 2026, it is still very capable of making standard 1080p cable or YouTube content look crisp on a 55-inch 4K screen. It also supports AI Brightness Control, which adjusts the screen based on the light in your room.

• The “Slim” Budget Build: The UR7300 is physically slimmer than older “UP” or “UN” models. However, it often uses a slightly different stand design (usually two-pole feet) compared to the center-stand “UR80” models, so ensure your TV unit is wide enough.

• Gaming Features: It includes the LG Game Optimizer and Dashboard, giving you quick access to settings like Black Stabilizer and Low Latency. While it lacks 120Hz (it’s 60Hz), ALLM (Auto Low Latency Mode) ensures your console feels responsive.

• ThinQ AI & Smart Home: This TV acts as a hub for your smart home. It supports Matter (the 2026 standard for smart devices), Apple AirPlay 2, and HomeKit. You can check your smart washing machine’s status or dim Matter-compatible lights directly from the TV menu.

• webOS Re:New: Because this is a newer “UR” series model, it is part of LG’s commitment to provide OS upgrades for 5 years, keeping your interface and app compatibility fresh until roughly 2028–2029.

## Comparison: UR7300 vs. UR7500

You might see both on the shelf in 2026. The differences are minor:

• UR7300: Often lacks the “Magic Remote” in the box (comes with a standard button remote) to keep the price lower.

• UR7500: Almost always includes the Magic Remote and may have a slightly higher peak brightness.